Arklite

Project: Typography & Promotion Design

For this typography exercise, the goal was to create a new font, followed by an accompanying promotional piece.

Arklite is a monostroke font with crisp lines and elegant curves, reminiscent of neon and fluorescent tube lighting. Inspired by Raleway and Avenir, the challenge was a font that could work well as both display and body copy.

The promotional piece is a science-fiction trailer built in Adobe After Effects. The font is shown on glowing display screens and holograms.